Wheaties began its association with sports in 1927, through advertising on the southern wall of minor league baseball's Nicollet Park in Minneapolis. In 1934, athletes began to be depicted on the Wheaties boxes, starting with baseball star Lou Gehrig. Also in 1934, aviator Elinor Smith was the first woman on a Wheaties box. In 1936, Jesse Owens was the first African American. Michael Jordan holds the record for most appearances with 18, followed by Tiger Woods with 14.