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Identify the following cereal:
Manufactured by: Quaker
Sold: (1960s-Present)
It was popularized during the 1970s by an advertising campaign featuring "Little Mikey".
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| Cinnamon Toast Crunch |
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| Cap'n Crunch |
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| Golden Grahams |
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| Life |
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The commercials featured the slogan/catchphrase "He likes it! Hey Mikey!". As of 2018, with the advent of numerous specialty varieties, the original cereal is now marketed as "Life Original Multigrain Cereal" with 20 grams of whole grains promoted in a red heart symbol.
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